MICA

MICA, formerly known as Mudra Institute of Communications, Ahmedabad, is a premier management institution in India specializing in Strategic Marketing and Communication. Established in 1991, MICA is located in Ahmedabad, Gujarat.

MICA offers a range of academic programs focused on the fields of marketing, advertising, branding, media, and communications. The flagship program of MICA is the two-year residential Post Graduate Diploma in Management-Communications (PGDM-C). This program is equivalent to an MBA and is designed to develop professionals who can effectively manage the intricacies of marketing, advertising, and communication in the rapidly evolving business landscape.

The curriculum at MICA is carefully crafted to provide students with a strong foundation in marketing and communication theories, strategies, and practices. The institute adopts a mix of classroom lectures, case studies, industry projects, and experiential learning to develop a holistic understanding of the subject matter.

MICA has a distinguished faculty comprising experienced academicians, industry practitioners, and experts in the field of marketing and communication. They bring their knowledge and industry insights to the classroom, ensuring that students receive practical and relevant education.

Apart from the PGDM-C program, MICA also offers various other programs and courses to cater to the needs of professionals and executives in the industry. These include the Crafting Creative Communication (CCC) program, Fellow Program in Management-Communications (FPM-C), various certificate programs, and customized executive education programs.

MICA places a strong emphasis on industry engagement and collaboration. It has established partnerships with leading organizations, advertising agencies, media companies, and marketing firms. These collaborations provide students with opportunities for internships, industry projects, and live assignments, allowing them to gain hands-on experience and learn from real-world scenarios.

MICA has a dedicated placement cell that assists students in their career placements. The institute has a strong track record of placements with reputed companies from diverse sectors, including advertising, media, FMCG, technology, consulting, and more. The placement cell facilitates interactions between students and recruiters through campus placements, pre-placement offers, and networking events.

Beyond academics and placements, MICA fosters a vibrant campus life. The institute hosts various cultural festivals, conferences, seminars, and workshops throughout the year. These events provide platforms for students to showcase their talents, exchange ideas, and learn from industry stalwarts.

In summary, MICA is a prestigious institution known for its specialized programs in marketing and communication. It combines rigorous academics with industry exposure, equipping students with the skills and knowledge required to excel in the marketing and communication domain.